The Case For MOMs...Women!
UPDATE: In honor of Tim McAlpine launching Money MOM...I thought it appropriate to re-launch this blog. Way to go Tim!Women, as a market, represents an incredible opportunity for credit unions....
View ArticleClik here to view.
What does Mint.com's partnership with DailyWorth mean for the future of PFM?...
It didn't receive a huge amount of press, and the companies involved didn't comment much...but it was important(I think). I'm talking about the announcement last month of the formal relationship...
View ArticleLatest iBelong campaign leaves no doubt...boldly focusing on WOMEN...period!...
Update: Would you believe that I posted this (below) almost exactly a year ago. Fast forward to today and the iBelong campaign has just released another round of TV spots. And guess what...they're...
View ArticleCUNA Mutual's New TruStage Brand Set To Court Women; Stewarded By Women's...
Are we in for some really creative marketing to women efforts to co-inside with CUNA Mutual's launch of the TruStage brand? It sure looks like the CUNA Mutual leadership team has placed the right...
View ArticleClik here to view.
CO-OP Think 13 Thinking WOMEN...big time!
I was thrilled when Sarah Bang, head of CO-OP Financial Services, tweeted to me in reference to my OPED in CUTimes early last year. (read tweet string from bottom up)Sarah Bang @sarahbang@HerMoneyOrg...
View Article
